Murray Steinman

Murray Steinman

President & CEO

Murray grew up in Connecticut, where his parents had aspirations for him to become either a dentist or accountant.  Neither seemed particularly appealing since both felt like pulling teeth. Rather than follow the beaten path he embraced the rebellious spirit of the ‘60s, jumped in his Impala SS and set-off west to Berkeley, California.

After a few years of enjoying the California coast Murray sharpened his teeth working in TV and film production. He eventually tried his hand at PR, working with major networks like ABC, NBC, CBS and Fox, and publications like The New York Times, Wall Street Journal and more. A passion for PR eventually translated to intrigue for how organizations develop and communicate their identity.

Never having had much appreciation for standard procedure, Murray founded Flying Horse Communication in 1999 and rewrote the rulebook on branding and strategic planning. Fast-forward to present day and Murray has rebranded and optimized more than 70 organizations. Along the way he repositioned companies like NorthWestern Energy and BlueCross BlueShield.

When not reading one of the dozens of books on his shelf, Murray may be found writing, hiking or exploring the emerging science of neuromarketing.