Healthcare Heroes Campaign
PureView Health Center tasked us with measuring its brand awareness and perception in the Helena market. We conducted two focus groups with PureView patients and two with non-patients. The results revealed that the name PureView was familiar to both audiences, but...Alluvion Branding
Community Health Care Center’s name was generic, hard to remember, and led to confusion about the organization’s relationship with Cascade County. The CHCC was in the process of becoming an independent non-profit and wanted to reposition their brand image....RiverStone Health Branding
RiverStone Health, the former Yellowstone City-County Health Department (YCCHD), began working with us after experiencing growth of 200% over the previous five years. Growth had one negative consequence: the organization had 26 programs and services with...Fluence Branding
Fluence created a model that has the opportunity to change the way medical debt is paid across the U.S. through financial coaching and education. Flying Horse was hired to name the organization and develop a visual identity for the brand. A “fluence” is...
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